SEO and keyword research (Content Writing)



5 reasons why should copywriters and content writers understand keywords research and website design?
It has been cast in stone. Quality written content can make a sandcastle built on the beach look like a sand dune.
In the real world of marketing, sand dunes will just be (you guessed it) dormant sand dunes without adequate internet traffic and conversion rates. It would not be farfetched to say that good quality contents laced with proper keywords are recipes for successful conversions.

Hence it is important for writers alike to understand keywords research and to incorporate it to any website design.
Here are some reasons why:
1.       Streamline the writers' thoughts to produce better headlines  
-          Thoughts of a copywriter are kites in the wind- they fly wildly and it is up to the copywriter to maneuver its directions i.e choose the right phrases in conjunction with the most precise meaning.
-          This exercise is exactly what keywords researches give- brevity and conciseness that can convey the feature and benefit of the product.

2.       Streamline their thoughts to produce better niche content for the product.
-          Taking the kite analogy further- the utilization of suitable keywords by the writer provides pellucid and more guided route for the writer to take.
-          It also allows the writer to create a more concise and tailor-made content that complies with what the client wants to be displayed on their product.  

3.       Traffic users to the designated website directly & swiftly.
-           This goes without saying that niche headlines will lead potential customers to your client's websites swiftly at the drop of a hat.
-          Keywords reveals the thought process of users.
-          An intelligent writer will incorporate the most searched keywords and terms into their contents and body-copies.
  
4.       Better conversion rates & generates more sales as a result of 1, 2 & 3.
-          Very straightforward- good conversion rates equals to higher rates of sales.

5.       Assist web designers in meta descriptions
-          Meta descriptions are the forefront of any result that any search engine yields.
-          More often than not these are preambles or upfront sales pitch before any users will decide to visit your webpage and boost your engine rank.
-          Inadequately worded meta descriptions will not only provide bad conversion rates, it will even backfire! Don't be the cat that would deter the mouse from clicking!    
Good quality contents, body-copies and engaging graphics are the bread and butter of all websites. However without the sound knowledge of keyword research, any quality content and body-copies will be redundant. Now go on and put your sand dunes out there! 

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